Dan Debnam is a sought-after keynote speaker and recognised expert in digital transformation, AI strategy, and innovation within the Direct Selling industry. Known for his engaging, no-nonsense delivery and ability to make complex topics actionable, he speaks at major events across the UK, Europe, and the USA, equipping business and field leaders to lead with clarity and confidence.

He first made his mark leading a digital transformation at a global health supplement company, shifting its sales model from paper-based and offline to 98 percent online. The result: a fivefold increase in turnover, marking the company’s most successful growth period in its three-decade history.

Dan has worked with many of the most influential Direct Selling brands worldwide, including the largest single-market business in the sector. He collaborates with leading industry bodies such as the Direct Selling Association and Seldia and regularly contributes to the international stages of DSN Events. Through these partnerships, he plays an active role in helping companies navigate rapid shifts in technology, consumer behaviour, and the future of work. As AI reshapes business as we know it, Dan is increasingly recognised as the leading thought leader on AI within the Direct Selling industry.

He is the founder of Inovara, an AI enablement company helping Direct Selling organisations uncover practical AI opportunities and drive real-world transformation. Inovara’s proprietary ARIA™ framework focuses on insight, upskilling, and talent strategy — empowering businesses to build AI capability from within.

Dan’s sessions cut through the hype, offering clear, actionable insight rooted in both strategic foresight and hands-on industry experience. A dab of his British wit helps take the sharp edge off complex topics, making his sessions not just thought-provoking but genuinely enjoyable. Whether speaking to executive teams or field leaders, he challenges assumptions, sparks action, and helps organisations build lasting momentum.